It is no secret that a majority of consumers do some shopping and research online. When people are wondering about a new company or want to learn more about them, they usually head to a search engine to see if they can find articles about them, typically by going to their website. Sometimes, a website that seems inactive or dormant can be a turn off for a potential customer. A customer might wonder if the business is truly credible if it appears that a website does not include much information, or does not match up with the company’s branding.
If you have felt stuck in your digital planning, and your website has taken a backseat to other priorities, do not be discouraged. Running a business takes extensive work and time, so it is understandably difficult to keep up with a website that encompasses all that your business has to offer. However, having an informative, easy-to-use website can help bring in new customers and help to grow your business.
Whether you feel like you simply need some helpful tips to boost your website, or you need to start from scratch, website design services can help you get on the right track.
Here are three tips for an inactive company website.
1. Utilize a Consultation
One of the first ways that website design companies can help your business is by helping you decide where to go from where you are at now. If you currently have a website, but it is not updated or consistent with your branding and business as a whole, consider having website design services help you with a simple one-page design to amp up your front page, or have a professional website design developed over time.
A consultation will be a great time for you to ask questions and understand where your current website is at.
2. Create a Plan
When you have goals in place for your website, you can partner with website design services to create the best website for customers looking for products and services like yours. It is important to align your website with your business and appeal to online customers.
3. Create a Mobile-Friendly Design
Finally, website design services can help you make a great, mobile-friendly site. This is extremely important as many potential customers might be searching for your company from their phone or another portable device.